Embrace Life ad scoops YouTube advertising award

by Noelle McElhatton, 19 November 2010, 11:20am

A campaign for Sussex Safer Roads called ‘Embrace Life – always wear your seat belt’ has beaten strong competition from some of the world’s biggest brands to scoop the inaugural YouTube Ad of the Year prize.

 

The winner, shot in slow motion to emphasise the importance of wearing seatbelts, was created by Alexander Commercials.

It was chosen from a shortlist of 28 entries by YouTube viewers, pipping work from Old Spice, Foster’s and O2.

Its creators received their prize of a YouTube homepage takeover worth £75,000 at Wednesday night’s Campaign Media Awards, an event sponsored by the video-sharing channel.

On its YouTube debut last January, ‘Embrace Life’ immediately went viral, gaining over a million views in its first two weeks.

Embrace Life ad scoops YouTube advertising award
CampaignLive
On its YouTube debut last January, ‘Embrace Life‘ immediately went viral, gaining over a million views in its first two weeks. In the final round of viewer
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